Piaggio Vespa Lx 125 prices slashed by INR 8,323, will now cost INR 59,990(ex. showroom, Pune) only.
Italian manufacturer Piaggio launched its Vespa Lx125 in April 2012 as the first Indian premium Gearless Scooter with a heavy price tag of INR 68,990 on it & sold almost 25,000 units till date which are very small numbers in reference to India's rapidly growing gearless market. But now Piaggio is all set to capture a much larger market share with a competitive pricing tag over it.
After such an acute price cut, Vespa is still the most highly priced gearless scooter in the Indian market & presence of opponents like Honda Activa, it wouldn't be that much easy to lead this market. Lets see if this price cut realy boosts up some sales for Italian Giant ??
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$$Ay Jay$$
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ReplyDeleteAgreed ...... But in India, the thing which matter the most is Value For Money.
DeleteNo matter how much great you are offering if your pricing is not competitive !!