Tuesday, November 6, 2012

Volkswagen to be Re-Positioned as a Premium Brand above Skoda in India .....



Volkswagen brand to become more premium to it's cousin Skoda !!

As most of us know German Automobile Giant Volkswagen Group comprises of Skoda, Audi & Porsche. Unlikely the International Markets in India Volkswagen & Skoda runs head-to-head but now Volkswagen India have decided to Follow up the International trend & Re-Position Volkswagen as a Premium brand as compared to Skoda.





Like Nissan & Renault, Volkswagen & Skoda shares Platform of their same range Products such as Fabia-Polo, Rapid-Vento, Laura-Jetta & Superb-Passat.
With VENTO & RAPID Group has started following the Conventional trend of Volkwagen being on a bit Premium side. Currently RAPID is priced INR 6.92 Lakhs to 9.70 Lakhs & VENTO is priced INR 7.29 Lakhs to 9.89 Lakhs.

$$Ay Jay$$

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